Top 10 Tips For a Strong Year-End Campaign: #9 Thank Your Donors
Year-end giving amounts to an estimated 40-70 percent of many nonprofits’ annual budgets. The most charitable season of the year is a prime opportunity to secure new supporters and to lift the giving...
View ArticleTop 10 Tips For a Strong Year-End Campaign: #10 Cultivate For Next Year
Year-end giving amounts to an estimated 40-70 percent of many nonprofits’ annual budgets. The most charitable season of the year is a prime opportunity to secure new supporters and to lift the giving...
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One Simple Way to Improve Year-End Campaign Results
One of the most effective and untapped strategies for a successful year-end campaign is accessing something you already have: the past. In general, the strongest fundraising campaigns are based on...
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Two Things Every Nonprofit Can do Today to Optimize Year-End Giving
It’s October 1st, which means that we’ve officially hit “year-end giving” season. The communications you send to donors during September and October should build your case for support and ensure that...
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Week in Review: 3 Quick Tips for Year-End Fundraising Success
The last three months of the year is the most critical time for many nonprofits. In fact, research shows that 50 percent of nonprofits receive a majority of their annual donations from October...
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[INFOGRAPHIC] The Ultimate Countdown to Year-End Giving
The end of the year is one of the most crucial times for almost every nonprofit organization. What can you do to maximize the end of the year to meet your fundraising goals? How can you make a greater...
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3 Crucial Keys for Year-End Fundraising Success
It’s no secret that year-end fundraising is a can’t miss opportunity for nonprofits. In fact, people will donate over $48 billion dollars to nonprofit organizations during the next two months. But how...
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How to Make Your Year-end Campaign Stand Out Above the Rest
The end of the year is an important time for almost every one of the 1.2 million nonprofit organizations in the United States. It shouldn’t be a surprise that your donors will more than likely being...
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An Honest Look at the Pros & Cons of #GivingTuesday
The end of the year is a crucial time for almost every nonprofit organization. Spending time energy and effort your end of year campaign could be making you want to pull your hair out. While it seems...
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Week in Review: 3 Year-End Fundraising Resources You Don’t Want to Miss
It’s November, which means we’ve officially reached the most important time of the year for fundraising professionals. From now until December 31st, Americans will donate an estimated $48 billion. The...
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How to Craft a Compelling Story for Your Year-End Campaign
Compelling donors to give starts with helping them understand the heartbeat of your cause. Too many donor communication pieces fail to adequately engage donor passion for the mission. Every...
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3 Ways to Elevate Your Year-End Fundraising Campaign for a Strong Finish
Every nonprofit knows how important the month of December is when it comes to achieving their fundraising goals, but did you know that 33% of donations made in December occur on the 31st of the month?...
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3 Keys to an Effective Year-End Campaign Communication Strategy
Simply sending a letter and an envelope to each of your donors this December will not get you results any more. Your year-end campaign communication strategy should be creatively and thoughtfully...
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Week in Review: 3 Quick Tips to Exceed Your Year-End Fundraising Goals
Let’s cut to the chase. There are 12 days left in 2014. Here are 3 quick tips you can use to make the most of them… 3 Quick Tips to Exceed Your Year-End Fundraising Goals Know the facts. 33% of...
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3 simple ways to optimize your year-end email campaign
It doesn’t take long to realize how important the final week of December is for almost every nonprofit organization. Online donations peak during the final days of the year as donors capitalize on the...
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How to Turn Year-End Givers into Life-Long Donors
Believe it or not, your year-end campaign doesn’t end on December 31. Planning strategic follow-up through February to establish and foster ongoing relationships with donors is one of the most...
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Year in Review: The 5 Most Popular Fundraising Resources for 2014
Equipping nonprofit leaders and fundraising professionals with insights and resources to help them raise money is extremely important to our entire team at Pursuant. As an organization, we want to do...
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3 #GivingTuesday Questions to Answer TODAY
#GivingTuesday has become the “Christmas Day” for many fundraisers and development teams. In fact, #GivingTuesday represents the second highest single giving day of the month, right behind December...
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4 Keys to a Smarter Year-End Fundraising Campaign
It’s easy to feel overwhelmed during the end of the year as a fundraiser. You feel like you keep facing the same challenges… Last year’s campaign failed to meet expectations, but you don’t have the...
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What Your Nonprofit Can Learn about Fundraising from REI’s #optoutside campaign
You may have seen in the news that REI, the outdoor retailer, is closing its doors on Black Friday. Not only is the chain of 134 stores going to be closed that day, its online orders will be frozen...
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